More Smiles

Portobello retailers are raising money to help St Mary’s Hospital to save even more critically ill children’s lives.

Shops in Ledbury Road are holding a variety of fundraising events until 11 December in aid of the More Smiles Appeal, which aims to raise at least £2 million for the renovation and expansion of the children’s intensive care unit at the hospital in Paddington.

Events include a raffle, mince pies, gift wrapping and various promotions in-store, which will ultimately help the children’s intensive care unit save an extra 200 lives every year.

Among the people taking part is Samantha Dadd, head of retail at Derek-Rose Ltd.

“We are so proud to be raising money for the More Smiles Appeal. We feel so passionate about the cause and our customers are being incredibly supportive,” she said.

“We would like to thank everyone who has donated so far and encourage anyone who would like to get involved to come to see us all in Ledbury Road.”

Shops taking part also include Le Creuset, Melissa Odabash, Ottolenghi, Walmer Castle, Wild & Gorgeous, Penelope Chilvers, Caramel, Dorothee Schumacher and Wolf and Badger.

All stores are selling tickets for the raffle, which will be drawn on Sunday by local resident Joyce, who will be dressed as the Queen. Prizes include a £250 gift card for Derek Rose, a £250 gift card for Dorothee Schumacher and swimwear from Melissa Odabash worth more than £200. Meanwhile, Wild & Gorgeous is giving a free necklace with every raffle ticket sold while stocks last, as well as donating a £200 gift card to the raffle.

Other prizes include a casserole dish worth £145 from Le Creuset, two hampers worth £125 each from Ottolenghi, two £50 gift cards from Walmer Castle, a clutch bag worth £149 from Penelope Chilvers, a gift box from Caramel and a £100 gift card from Wolf & Badger.

The More Smiles Appeal has raised more than £1.2 million

Laura Kell at the More Smiles Appeal said: “We would like to thank all the retailers involved for choosing to support the More Smiles Appeal. Every penny raised from their fundraising will make a huge difference in helping the unit to treat even more children every year.”

For more information about the More Smiles Appeal, go to

About the appeal
How our appeal will make a difference to sick children in London and beyond.
Who it helps
Real life stories about the lives that have been saved and radically changed by the unit.
Get involved
Here’s how you can help support the appeal, and we’ll be with you every step of the way.
Contact us
We’re here to answer any questions you may have about the appeal
Make a donation
Help us save more lives by making a donation
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